Reasons why I love this soap:
It's good for me and the environment, certified USDA organic and Fair Trade, using ingredients 100% from nature, real nature, not "technically petroleum products are natural" kind of from nature.
It smells spectacular.
It works spectacularly. A little goes a long way, and it suds like crazy - many natural/organic soap products don't. It also doesn't dry out the skin, which is a big problem with many body washes - and a huge problem when you live in the desert like I do.
It can be used in a million different ways, apparently, although thus far I've only used it as a body wash. You can also use it as a laundry detergent, pet shampoo and all-purpose cleaner in different dilutions.
Why lavender? It is my husband's favorite scent (oh yeah, we got hitched! Ten days ago, yay us!) and one of my favorites, too. Scents greatly affect my mood, and since lavender is soothing and calming, and I prefer to bathe at night, this scent helps ease me into evening relaxation mode. (We wash our bedding in lavender for the same reason.)
I used to only be able to find this in health food stores and Whole Foods, but it is becoming much more widely available due to the popularity of organic products. I now can find it in Target and my local chain grocery store - interestingly it is cheaper at the latter.