Monday, March 30, 2009

Jem - It's Amazing

Cool new video from Jem... Watch to the very end. Talk about amazing! (If you like the song, it's called "It's Amazing" and can be found on the Sex and the City movie soundtrack.)

According to director Saam Gabbay, "The Jem video is a photofilm made from 25,632 photographs shot over the course of 10 hours... Jem is an incredible storyteller and has an intuitive and refined sense for what is right for her. Sitting in the edit together we reflected on our first conversations and how the project had unfolded quite magically, especially in the face of a very tight deadline. From start to finish was exactly 2 weeks. Jennifer Geirsbrook and her team did a remarkable job styling the shoot and we enjoyed a deeply collaborative spirit throughout production with everyone. Most amazing was the speed at which Jennifer, Kathy and Aviva worked to transform Jem for each shot."

Do you love it or do you love it?